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Vegan Makeup Brands in India 2023

The Indian beauty industry has experienced a paradigm shift in recent years. In particular, 2023 has seen a significant surge in the popularity of vegan makeup brands. As consumers become more aware of the ethical implications of their purchases, many are opting for products that align with their values. Vegan makeup, free from any animal-derived ingredients and not tested on animals, represents a cruelty-free makeup brands alternative that is finding favour among conscious Indian consumers.

This trend is driven by growing environmental concerns, an increased focus on healthy living, and the desire for cruelty-free, sustainable products. The market response has been enthusiastic, with a plethora of homegrown and international vegan makeup brands offering a wide range of products. These brands are not only redefining beauty norms, but they’re also shaping the future of the Indian makeup industry, demonstrating that compassion and luxury can indeed coexist.

vegan makeup brands in india

The Definition of Vegan Makeup

Vegan makeup, at its core, is all about creating beauty products without exploiting animals. To qualify as vegan, a makeup brand must ensure that its products do not contain any animal-derived ingredients or by-products, such as lanolin, beeswax, carmine, and collagen, to name a few. This means that vegan makeup is entirely plant-based, or sometimes includes safe synthetic ingredients.

Moreover, true vegan brands also adopt a cruelty-free stance, meaning that their products and ingredients are never tested on animals at any stage of the production process. It’s important to note that while all vegan makeup brands is cruelty-free, not all cruelty-free makeup brand is vegan, as it may still contain animal-derived ingredients. As such, for a makeup brand to be truly vegan, it must adhere to these two fundamental principles: no animal-derived ingredients and no animal testing.

Top 12 Vegan Makeup Brands in India 2023

As consumer awareness increases, a preference for ethical, cruelty-free, and animal-free makeup product is evident. Here, we spotlight the top 10 vegan makeup brands 2023 leading this compassionate revolution in India’s beauty industry.

1. Disa Cosmetics

Disa Cosmetics, a standout in India’s vegan makeup scene in 2023, is making waves with its exceptional commitment to ethical beauty. Offering a diverse range of products free from animal-derived ingredients and cruelty-free, Disa showcases how makeup can be luxurious without compromising on ethical standards. The brand’s commitment to promoting a more sustainable, ethical beauty industry is seen in their minimalistic, recyclable packaging.

Furthermore, Disa’s focus on incorporating natural, skin-friendly ingredients ensures that their products not only enhance external beauty but also nourish the skin. With Disa Cosmetics, consumers can enjoy high-quality, compassionate makeup that aligns with their values.

2. Plum Goodness

Plum Goodness has made its mark as vegan makeup in india 2023. The brand champions the fusion of cruelty-free practices and natural formulations, creating a range of products that embody ethical luxury. Plum’s portfolio, void of any animal-derived ingredients, caters to a diverse consumer base seeking vegan beauty solutions. What sets the brand apart is its ‘goodness’ ethos, reflected in its commitment to skin health, environment-friendly packaging, and refusal to test on animals. With a focus on creating products that are gentle yet effective, Plum Goodness leads in setting new benchmarks for the Indian vegan makeup industry.

3. Ruby’s Organics

in India’s vegan makeup Brand in 2023, Ruby’s Organics is redefining beauty with its exceptional products. The brand seamlessly merges the principles of skincare and makeup, resulting in cosmetics that nourish the skin while enhancing one’s natural beauty. With a product line completely free of animal-derived ingredients and cruelty-free testing, Ruby’s Organics is committed to producing ethical, sustainable makeup. Their formulations, rich in organic, bio-active ingredients, cater to the growing consumer demand for natural, health-enhancing makeup. With Ruby’s Organics, the emphasis is on clean, conscious beauty that aligns perfectly with the vegan ethos.

4. SoulTree

SoulTree has emerged as a pivotal player in India’s vegan makeup landscape in 2023, demonstrating a compelling blend of Ayurveda and ethical beauty practices. This brand is a trailblazer in creating cosmetics free from animal-derived ingredients and cruelty-free processes. What sets SoulTree apart is its commitment to Ayurvedic principles, harnessing the power of natural, organic ingredients in its product formulations. Not only does the brand adhere to the vegan ethos, but it also ensures their packaging is eco-friendly, resonating with environmentally conscious consumers. SoulTree signifies a harmonious convergence of traditional wisdom and modern vegan trends, creating a new paradigm in India’s makeup industry.

5. Just Herbs

Just Herbs, one of India’s leading vegan makeup brand in 2023, has made a significant impact with its commitment to vegan, cruelty-free luxury. Going beyond just plant-based formulations, Just Herbs has effectively balanced quality and ethics to curate a product range that embodies compassionate luxury. Each product, devoid of any animal-derived ingredients and not tested on animals, is meticulously crafted using Ayurvedic recipes. These formulations prioritize skin health, championing the idea that beauty and wellbeing are intertwined. By marrying the ancient wisdom of Ayurveda with modern makeup trends, Just Herbs is driving the movement towards conscientious beauty in India.

6. Enn’s Closet

Enn’s Closet has made its presence known in India’s vegan makeup scenario in 2023, striking a balance between luxury and ethical responsibility. This brand’s product range, devoid of any animal-derived components and cruelty-free, provides consumers with a rich selection of beauty solutions.

Enn’s Closet prides itself on using high-quality, natural ingredients in its formulations, promoting healthier skin alongside a flawless finish. With a steadfast commitment to sustainable practices, the brand also adopts eco-conscious packaging solutions. Enn’s Closet’s dedication to delivering ethical, premium makeup products puts it on the map as a major influencer in the growing Indian vegan makeup market.

7. Earth Rhythm

Earth Rhythm, an influential contender in the vegan makeup segment in India in 2023, impresses with its ecologically responsible and ethical beauty solutions. Eschewing animal-derived ingredients and cruelty-free practices, Earth Rhythm’s product range showcases a thoughtful blend of ethics and luxury.

ArataThe brand’s core philosophy of harnessing nature’s potent elements is evident in their formulation strategy, with a focus on plant-derived, skin-friendly ingredients. With an additional commitment to sustainable packaging, Earth Rhythm is a true ally of environmentally conscious consumers. The brand’s approach aligns with the growing consumer desire for cosmetics that deliver quality, sustainability, and ethical integrity, all in one package.

8. Paul Penders

Paul Penders, an international brand that has made its presence felt in India’s vegan makeup scene in 2023, offers an array of animal-free and cruelty-free cosmetics. With a heritage that champions natural beauty, Paul Penders brings a unique blend of botanical ingredients in its formulations. Ensuring that no animal-derived components or testing methods are used, the brand guarantees ethical luxury in every product. From their exceptional makeup offerings to their eco-friendly packaging, Paul Penders truly embodies the global vegan trend, reinforcing the idea that quality, luxury, and ethical consciousness can indeed go hand in hand in the beauty industry.

9. Arata

Vegan makeup brands in India 2023, Arata stands as a pillar of ethical beauty, endorsing a strong commitment to animal-friendly practices. Their range of cosmetics, free from animal-derived ingredients and subjected to no animal testing, caters to a diverse audience seeking vegan beauty solutions. Arata’s strategy of utilizing nature-derived, non-toxic ingredients makes their products not only skin-friendly but also environmentally considerate. With a focus on sustainability, the brand goes beyond product formulation to include eco-friendly packaging practices. Arata’s forward-thinking approach to beauty resonates with the modern, ethically conscious consumer, making it a top player in India’s vegan makeup industry.

10. Ilana Organics

Ilana Organics, a standout in India’s vegan makeup scene in 2023, is shaping the future of ethical beauty. The brand has carved a niche for itself with products that are not just devoid of animal-derived ingredients, but also refrain from animal testing. Ilana Organics prioritizes natural, sustainably-sourced ingredients in its formulations, ensuring that their products are as kind to the skin as they are to the environment. From their dynamic product range to their commitment to green packaging, Ilana Organics leads the way in proving that quality makeup doesn’t have to compromise on ethical standards, making it a top choice for Indian vegan beauty enthusiasts.

11. Neemli Naturals

Neemli Naturals has emerged as a force to reckon with in the vegan makeup industry in India in 2023. The brand’s success stems from its unwavering commitment to creating makeup that is free from animal-derived ingredients and avoids animal testing.

Neemli Naturals prides itself on using natural, ethically-sourced ingredients in its formulations, ensuring a cruelty-free luxury experience for consumers. The brand also excels in sustainable practices, with an emphasis on eco-friendly packaging. Neemli Naturals perfectly embodies the balance of ethical responsibility and high-quality makeup, making it a top choice for those looking for vegan beauty options in India.

12. FAE Beauty

FAE Beauty is a brand that has made its mark in India’s vegan makeup sphere in 2023, with a unique focus on inclusivity and ethical beauty. Each of their products is free from animal-derived ingredients and cruelty-free, ensuring a guilt-free beauty experience for users. FAE Beauty sets itself apart with formulations that cater to diverse skin tones and types, promoting beauty in all forms. Their commitment to the environment is evident not just in their product range, but also in their sustainable packaging choices. FAE Beauty’s pioneering approach to inclusive, ethical beauty makes it a leading brand in India’s vegan makeup industry.

Related: Top 12 Makeup Brands in the world 2023.

vegan makeup


The year 2023 has seen an impressive rise in vegan makeup brands in India, highlighting a marked shift towards ethical beauty choices. Brands like Disa Cosmetics, Plum Goodness, Ruby’s Organics, Just Herbs, Paul Penders, SoulTree, Enn’s Closet, Earth Rhythm, Arata, Ilana Organics, Neemli Naturals, and FAE Beauty are not just setting trends but also creating a new narrative in the beauty industry. They embody the ethos that quality cosmetics and ethical practices can coexist, paving the way for a more compassionate future in beauty.

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